Experience The Best Of Casino Gaming And Sports Betting With Royal Panda – Your casino is a unique addition to your market and an attractive destination for your audience. But do they know? With the right casino marketing, your site can evolve from a mid-pack competitor to a leading player in the industry. That’s where this blog post comes in.

In this post, we’ll explore tried and true casino marketing strategies that are sure to grow your business – now and in the long run. The best part? Most of the ideas below are easy and inexpensive to implement.

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Because the competition between casinos is so fierce, discovery is incredibly important. Discoverability refers to how easy (or difficult) it is for your audience to find you online.

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Imagine you are one of your potential guests looking for a great casino. How easy will it be to find you online? Try doing a few searches on different search engines, look for reviews on travel sites, and search for casinos like yours on social media. By noticing how often your casino appears and how high it ranks in the search results, you can get an idea of ​​how good your search is. To get a better understanding of where things currently stand, we recommend using marketing and SEO tools like Moz and SEMrush.

In addition to investing in tools, you can increase your casino’s online discovery in several ways:

There is much more to your casino than just the gaming floor. You can have an impressive hotel offering, state-of-the-art technology, flexible event and entertainment venues, award-winning spas and health clubs, or excellent restaurants to offer your guests as well. So when it comes to casino marketing, you have to think about the big picture.

Casinos are often the perfect venue for large events, including weddings, conferences, business retreats, group lunches and family gatherings. Your marketing needs to include specific messaging and event and group business targeting to attract these types of opportunities.

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With Competitive Ads™ for hotels and other destinations can be a great fit for marketing your casino when trying to attract more group business. Advertising in a competitive market will give your casino more exposure to players looking in similar areas or sister markets, helping you earn group deals that you might not otherwise be exposed to. Search Ads™ puts you top of mind and gives you prominent exposure when event planners are looking for solutions – when they have the highest intention of completing their search.

For a long time, marketers focused solely on demographics to drive their decisions. Casinos focus heavily on audience members’ age, income and education as indicators of future behavior.

This focus is quite useful – there are some differences in audience behavior based on demographics. According to Andersen Digital, “While Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment, millennials are likely to spend 30% on gaming and 70% on food and entertainment.” -sports services Strategies for reaching millennial and Gen Z customers, including luxury entertainment and dining options, online components to floor games, and increased mobile marketing.

But while demographics are useful, they’re not the only useful information about your audience. For example: Imagine a group of women standing outside your casino. Let’s say you know their demographics – they’re all in their 20s or 30s, college-educated, and well-paying jobs. But do you know why they are there?

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These women may be on a business trip with an hour to kill before their next meeting. Maybe they’re in town for a family reunion. Or they can just as easily get together at a bachelorette party for a friend. With only their demographic information, you make inferences about their motivations, pain points, and what they’re looking for.

The “jobs to be done” framework helps marketers understand the true motivations of their audience by defining the “job” a prospect is “doing” for you. In our example above, a group of women attend a casino hen party “on the story”. The casino has a party atmosphere, fun and relaxation and a great mix of entertainment, games, food and drink. In contrast, if these women visit the casino as part of a work assignment, they can find a flexible, stress-free work environment, hassle-free logistics, fast Wi-Fi, charging their devices at the casino. Lots of space for and maybe a quiet place to work between meetings.

It’s important to understand what niche your audience is looking for and what job they’re “hiring” you to do so you can tailor your messaging, marketing and presentation accordingly.

Many casino appeals are based on emotional decisions. Gaming, dining and drinking, entertainment and other casino features are designed to make customers feel good. By doubling down on these feelings, you can improve your casino marketing results and keep customers coming back for more.

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Feedback loops are defined as the time when the output from a process is fed back to the beginning of the sequence as an input. So, for example, if a child does something funny and gets a laugh or applause from a parent, they are more likely to do what they were doing to get the same response.

Positive feedback increases the likelihood that the process will be repeated. On the other hand, negative feedback loops reduce this possibility. An example of negative feedback is parking in a loading zone and getting an expensive ticket. In the future, you will be much less likely to park in a loading zone for fear of getting another ticket.

You are probably already using positive feedback in your casino, perhaps without even knowing it. Guests who win the game are happy and more likely to play the game again in the future. They can try to completely restore their win conditions. Guests who have a negative experience are less likely to return.

Consumers almost always trust each other more than your brand. Whether they trust word-of-mouth recommendations from friends or reviews from strangers on the Internet, potential guests and customers are more likely to listen to each other than you.

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This means that you need the help of others to build trust in your brand. Social proof refers to the idea that people will copy the actions of others who admire them. There are several ways you can use this when marketing your casino:

There are many ways to use social proof creatively. Consider your audience’s motivations and where they go for their information, and you should have good ideas of where to start.

Casinos are in a period of rapid development and change. Online gaming, entertainment preferences, virtual and hybrid events, e-sports and virtual and augmented reality play a major role in the changing casino landscape. Casinos must understand and utilize the latest trends in technology and gaming to remain competitive.

There are several techniques and trends to keep in mind when developing a casino marketing strategy and starting to test campaigns:

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Do you think your casino could become the next “big thing” for events? Check out the event trends that are shaping the industry so you can stand out as a niche player.

Laura brings ten years of insight into marketing improvement, having worked in technology since 2010. She has experience starting and scaling businesses, managing customer marketing, and speaking at live events, including WeDC Fest 2018. She founded Describli and Paradigm Labs and currently works with with companies on their customer relationships. To improve management and content strategy. LinkedIn | Website

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