Pinnacle: Where Gaming Meets Entertainment – BOSSIER CITY, LA () – Bossier City’s Boomtown Casino & Hotel will now have a new owner, as Pinnacle Entertainment has announced that it has been acquired by Penn National Gaming, Inc.

Penn National acquired the company in a cash and stock transaction for $2.8 billion, according to a press release.

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“We expect the deal to close in the second half of 2018, and until then it will be business as usual from a customer and employee perspective,” said Eric Schippers, senior vice president of public and government affairs for Penn National. “We are thrilled to have acquired 4 properties in Louisiana and excited to add Pinnacle’s talented team members in Bossier City, New Orleans, Lake Charles and Baton Rouge to our Penn National Gaming family.”

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Other Louisiana properties owned by Pinnacle Entertainment include Boomtown Casino & Hotel New Orleans, L’Auberge Casino Resort Lake Charles and L’Auberge Casino & Hotel Baton Rouge.

“By combining our highly complementary portfolios and similar operating philosophies, we will be able to leverage the strengths of both of our companies and create an incredible experience for our regional gaming customers, while creating significant value for our shareholders and business partners,” said said Timothy. J. Wilmott, Chief CEO of Penn National Gaming, in a press release.

An effective integrated gaming company,” said Wilmott. “Going forward, we will have the financial and operational flexibility to continue to execute our strategic goals, while our results of industry-leading profit margins and generating significant cash flow to reduce leverage over. Time. We (Penn National) look forward to welcoming Pinnacle’s talented employees to our team and further strengthening our status as the leading regional gaming operator in North America.” Earlier this year, Penn National Gaming acquired Pinnacle Gaming. Massive 2, the $8 billion deal Makes Penn National Gaming one of the largest casino corporations in the country.

The new Penn National Gaming may not have the largest casino in the country. However, the new deal means it will operate more casinos and racetracks than any other company in the US. Following the acquisition, Penn National Gaming will operate more than 40 properties in 15 states.

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Of assets, they will actually use a Pinnacle Entertainment loyalty club instead of their own marquee rewards. In 2019, the Marquee Rewards program will be transferred to the My Choice Players Club.

Both loyalty programs will offer the same level of points and benefits in the new year. Either Player’s Club card can be used in early 2019. Penn National Gaming says My Choice will finally combine the best features of both loyalty clubs.

Marquee Rewards players will have matched their card level and will receive a matching My Choice card in mid-2019. There should be another announcement about the new Michoise Players Club sometime in the second or third quarter of 2019.

Both Marquee Rewards and mychoice will eventually become my choice. The following casinos and racetracks will soon be under one loyalty/players club:

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The combination of players’ clubs is usually the biggest part of combining a casino for customers. When the two systems are merged, the new operator will have better marketing opportunities. The main thing that customers will notice is the increased offer in the new casino locations.

The new Michoiseloyalty Club will combine the best of both programs. One of the benefits of both programs is that they are a way for casino guests across the country to access discounted or free hotel rooms.

Marquee Rewards offers offers at Tropicana and M Resorts while mychoice has a partnership with MGM Resorts. It is unclear whether the MGM/mychoice partnership will be affected by the merger between Pinnacle and Penn National Gaming. Riverside Game Lab offers many different types of games, creating a haven for those who still want to participate in the culture that arcade games have long provided. | Natalie Tanaka

Arcades are a staple in the video game world. “Super Mario Bros.”, “Donkey Kong” and “Pac-Man” became popular through arcade games in the 1980s. As the business declined in the 1990s, popular titles like “Street Fighter” and “Mortal Kombat” brought the focus back to arcade games, according to “The Video Game Explosion: A Story from Pong to PlayStation.” Since then, the commercialization of home consoles has significantly changed video game entertainment.

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Today, most video gamers own a PlayStation 5, PC, Xbox, Nintendo Switch, or a combination of the four. Companies like Sony and Microsoft have made it easier for gamers to stay at home by creating video games that can be downloaded online. The seamless process of digital gaming eroded the need for physical copies of video games, which in turn changed the marketing focus for major video game companies.

More than 40 years have passed since the golden age of arcades. Although the emphasis is still on multiplayer video games, the means by which this is achieved has changed. This leaves one question: Are arcades still relevant?

Samantha de la Paz | CBU Banner at Riverside Game Lab, arrays of pinball machines and immersive games like “Cruis’n Blast” (above) continue to give players an experience that home gaming systems can’t keep replicating.

James Garcia, a sophomore creative writing major, first experienced the arcade environment as a kid at Chuck E. Cheese. Frequent pizza parties at the establishment would bring Garcia back to video games again and again. His love for video games grew from arcade games to the PlayStation 2, and now as an adult he prefers to play single player video games on the PC.

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He occasionally plays Pac-Man on his PC, but even nostalgia isn’t enough to bring arcades back to what they used to be.

“It’s crazy how arcades are dying,” Garcia said. “I don’t see arcades at all anymore. If so, it’s usually Dave and Busters, and I don’t know where it is. It’s not like it used to be – you can’t have an authentic experience anymore.

With a completely different industry, the arcades that are still open have changed their business plans. Unlike the dying arcade industry, Riverside Game Lab, the arcade located next to the Food Lab in downtown Riverside, has maintained a thriving, multigenerational culture with this modern business approach.

Natalie Tanaka | CBU Banner Some classic arcade offerings have stood the test of time, like NBA Hoops and Pinball, and stand alongside newer games like Beat Saber.

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The company has retro arcade games like Ms. Pac-Man, Galaga, and Asteroids to appeal to older players and those who want to experience the games that made arcades special in the first place. To attract younger players, Riverside Game Lab has virtual reality stations and designated rooms where players can set up “Super Smash Bros. last”.

August Sorensen, manager at Riverside Game Lab, was a regular customer before applying for the job two years ago. He explained how the explosion of the esports community prompted Riverside Game Lab to host video game tournaments.

“Esports is getting huge,” Sorensen said. “We love it. We really try to cater to the fighting game community. We consistently get about 96 people to our Friday tournaments.”

Beyond entertainment, arcades impact the local community. Whether the player is an adult or just a child, Riverside Game Lab has a wide range.

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“I think the community likes it,” Sorensen said. “It’s nice to see that. We have all kinds of ages here, anywhere from younger kids who are barely tall enough to touch the game controls to older guys with gray hair who play pinball all night.

Even as the video game industry moves toward massive online multiplayer arcades and digital releases, Sorensen believes physical arcades are here to stay.

“Now, if you go to other arcades like Ground One and Dave and Busters, they’re really bloated with overseas video games,” Sorensen said. “But even with that, all these things are new. It came out last year, and there’s more coming this year. I don’t think it’s going away anytime soon.”

Although the arcade game business looks different than it did when it first started, some are still around today, and video game fans appreciate their services. Arcade owners have made small changes to their inventory to attract a different audience, but the fact that video games are still a priority has not changed, and this reflects the popularity of Riverside Game Lab. The internal internal of the internal review. The Internet control over the last 12 days 2012 passed 52 years ago.

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