Rivalry: The Casino Site That Offers Non-stop Fun And Excitement In India – Monday is the start of a new era in Canadian gaming. It is the first day that commercial gaming operators can launch their iGaming and sports betting applications in Ontario, Canada’s most populous province.
Advertisements for online sports betting Rivalry Corp. are posted on a street in Toronto. The Toronto-based gaming company was one of 13 operators approved to launch on Monday, the first day for legal commercial iGaming and sports betting in the Canadian province. (Image: Rivalry)
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According to iGaming Ontario, 13 operators have been licensed to launch sports betting, online or poker sites. While the list includes some high-profile American and European brands, there are also a couple of companies with Canadian roots that are poised for the advent of legal online gaming in their homeland.
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One of them is Rivalry Corp., a Toronto-based operator that has been around since 2016 but has established itself in different online gaming circles. Think more action in CS:GO and MLBB (Mobile Legends: Bang Bang, for the uninitiated) than betting on the CFL or MLB.
Many often associate sports betting with attracting bettors younger than s. However, Rivalry CEO Steven Salz said his company’s operations are even younger than that.
To use sort of an American analogy, it’s like Robinhood versus Charles Schwab if you’re an investor,” said Salz, who is also a co-founder of Rivalry, in an interview with .
Their average customer is at least 10 years younger than most mainstream sports betting apps. As such, Salz said that Rivalry “purpose-built” its platform and designed its user experience for the under-30s audience.
Not So Fast
In Ontario, regulators set the minimum age for betting on sports betting or iGaming sites at 19. While some US states allow 18-year-olds to gamble, in most states the age requirement is set at 21.
In the United States, one of the problems that sports betting operators face is the cost of customer acquisition. Major apps in the US are still showing losses on their payslip as they try to lure punters into new markets with big match bonuses and free bets.
Rivalry offers bonuses, currently matching first deposits of up to $100, but Salz said that’s not a main tactic. Instead, it’s a tool meant to supplement your conversion efforts.
Enable other brands that target younger Millennial and Gen Z consumers to focus their efforts. This includes leveraging more than two dozen social media properties and partnering with 150 “brand partners,” including influencers who post to Instagram, TikTok, Twitch, and YouTube.
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And gaming influencers, Salz said, jump at the opportunity to work with the brand, comparing Rivalry’s reach in esports to what Red Bull has done for extreme athletes.
As it becomes more involved online, Rivalry is also seeing its betting traffic increase. The public company, whose shares are listed on the TSX Venture Exchange, reported that its monthly assets have grown more than 20% since the beginning of last year.
Because Rivalry skews young people, Salz said in an interview in late February that the esports market accounted for 85-90% of his online betting drive. The company has had a license in the Isle of Man for four years.
After launching in Australia and now Ontario, he thinks it will ease as they take on more traditional sports betting customers. By next year, traditional sports will likely account for 40% of your business.
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However, Salz said the company has no plans to abandon its core audience. The under 30 market represents 40% of the world population.
To that end, he said Rivalry doesn’t see the US market the same way as traditional sports betting operators.
I think because of the nature of the demographic we’re targeting, there are more valuable markets for us outside of the United States,” Salz said. “We don’t need the United States the way the books did. of mature and traditional sports”.
The company believes there is an opportunity there. However, you’ll likely partner with other carriers rather than trying to enter each state on your own.
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Because Rivalry is aimed at a younger audience, it raises questions about responsible gaming (RG) practices. As Salz pointed out, for some Rivalry users, the first bet they place there is their first bet.
The company emphasizes RG in the materials it makes available to Rivalry users, Salz said. This includes money management information, as well as literature warning punters, for example, not to buy bets. Additionally, he said that customer support staff are receiving training to encourage people to pause their accounts. In that sense, Rivalry’s VIP program also emphasizes rewarding behaviors that don’t involve gambling, such as content consumption.
When it comes to betting, they encourage customers to bet smaller amounts. The rivalry also focuses more on the entertainment aspect of betting.
“Our whole argument is that we want people to only spend what they would spend on Uber Eats in a week or on their Netfilx subscription,” Salz said. Copyright © 2023 Hipther Agency. Registered in Romania with Proshirt SRL, company number: 2134306, EU VAT number: RO21343605. Office address: Blvd. 1 December 1918 nr.5, Targu Mures, Romania
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When the Wynn Las Vegas opens its well-guarded doors next month, the first new Vegas resort in five years will likely spark a rivalry between casinos catering to elite high rollers.
Already a staple of TV commercials, Wynn Resorts Ltd.’s new $2.7 billion glass-encased resort is gaming entrepreneur Steve Wynn’s effort to surpass the opulence of his previous works, such as the Bellagio casino that it is now owned by MGM Mirage.
“At the high end, there will be a lot more competition for gaming revenue,” said Marc Falcone, an analyst at Deutsche Bank Securities. Last year, gambling revenues in Las Vegas totaled $10.5 billion.
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The new Wynn hotel and casino, located at the north end of the Las Vegas Strip, will feature 2,700 hotel rooms, 19 restaurants, upscale shops including a Maserati dealership, a golf course and other amenities, but design details will kept secret.
Only Wynn himself can speak.
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